Qualitative data analysis: a practical example Helen Noble,1 Joanna Smith2 The aim of this paper is to equip readers with an under-standing of the principles of qualitative data analysis and offer a practical example of how analysis might be undertaken in an interview-based study. What is qualitative data analysis? Qualitative research is a generic term that refers to a group of methods, and.
The advantage of using qualitative methods is that they generate rich, detailed data that leave the participants' perspectives intact and provide multiple contexts for understanding the phenomenon under study. In this way, qualitative research can be used to vividly demonstrate phenomena or to conduct cross-case comparisons and analysis of.